The Flex Team

There’s a lot of muscle behind flex. We are a network of senior marketing professionals with deep partner resources to draw on to meet your needs and deliver the best results for your business. With contacts in both the US & Europe, we can take advantage of the differences in time zones to help deliver your projects on time and on budget.

Amy Swearingen, Owner

Amy Swearingen

In her 20+ years in marketing on both sides of the Atlantic, Amy has worked in virtually all facets of the industry, from advertising to digital marketing to publishing and research with experience spanning a diverse mix of business-to-business and consumer brands.

Amy is passionate about ideas and is formally trained and certified in leading creative problem solving and brainstorming techniques. She’s an experienced business developer both directly and managing cross-functional teams of sales, account management, programmers and designers. Amy has held top-table relationships with clients for over 15 years and has contributed strategic thinking to brands including Verizon, Kraft Foods, Porsche N.A., Fidelity Investments, Campbell’s Soup, Western Union, AT&T, IKEA and MasterCard and to several marketing agencies including Euro RSCG, Carmichael Lynch, Ogilvy & Mather, and Mullen.

Before starting Flex Marketing, Amy was the Managing Director of Bubble Digital based in Dublin – a boutique digital marketing agency delivering websites, content marketing / social media strategies, SEO, mobile marketing and eCRM to clients big and small. Prior to moving to Ireland, Amy was vice president of strategic planning at The Pohly Company in Boston – fostering creative solutions and delivering content marketing for clients including General Motors, Coca-Cola and The Direct Marketing Association. In addition, she was vice president, consulting director at Veridiem, Inc., a software services and consulting firm dedicated to helping blue-chip companies and marketing agencies measure and increase marketing effectiveness.


I’ve had the pleasure of working with Amy for close to 25 years. She’s been a great sounding board for many tough marketing challenges in our time collaborating together. She has a unique ability to grasp complex industries and products and apply her innovative marketing prowess quickly and effectively. It’s been great to work with someone who not only “gets it” but also gets results.
Molly Galetto, CMO, NGData
I loved working with Amy at PSK. Because she loved creative advertising. As Business Development Director, she found clients who believed in the power of great work as much as she. As Planning Director, she searched for the core truth at the heart of every client that would appeal to the customer and inspire the Creatives. She is one of those rare people who is so good at what they do, and loves doing it so much, that their colleagues can’t imagine life at work without them.
Woody Kay, Executive Creative Director, Arnold Worldwide
I’ve had the pleasure of working and collaborating with Amy on a variety of marketing issues over the last eight years. Amy has a rare combination of skills and experience ranging from strategy, innovation and insights to a deep knowledge and understanding of digital marketing. I’ve hired her for a number of projects in the past and would do so again in the future without reservation.
Eimear Keohane, Mercy Hospital
Amy brings a great combination of strategic intelligence, executional excellence, resourcefulness and thoroughness to everything she does. What’s more, she’s great to work with.
Jim Bacharach, John Hancock
I worked with Amy for 5 years on a number of FMCG campaigns. Amy has a natural flair for leading insight & creative workshops and always has the customer at the heart of everything. She is always focused on setting and delivery strategic objectives for her clients and her enthusiasm for getting results is pretty infectious!
Emer Clarke, Senior Brand Communications, O2
Amy and I worked together on the senior management team. She brought energy, ideas, and dedication to the position and was an important part of our growth. Beyond her marketing and client services expertise, I also valued her collaborative spirit. She was a great addition to our management team and I’d recommend her highly and without reservation.
Michael Buller, Dana Farber
Amy Swearingen is the consummate marketing professional: she knows how to get under the skin of her target and find real insight into their needs and behaviors; she turns that insight into innovative marketing ideas; and she’s a master at managing teams that turn ideas into highly effective marketing programs. When Amy and I worked together at PSK, she served as planner, account manager and new business director. We won more than half of what we pitched, we did great work, and clients loved her. Who could ask for more than that?
Bruce Rutter, Strategist/Writer at Foster Design Group